GODEVIL - Two forces. One Legend - Two Sides. One Soul.
What does "GODEVIL" actually mean? What is the idea behind it?
GODEVIL is an exclusive fashion store for people who combine individuality, art, luxury, and a self-confident lifestyle.
The brand is aimed at modern, style-conscious young people and those who feel young, who value extraordinary design, quality, and limited-edition products. GODEVIL combines streetwear with art, philosophy, and high-end aesthetics, creating fashion with its own history and identity.
GODEVIL was founded in 2026 by Yulia Sheshina, an artist from Moscow who has been living and working in Vienna for 26 years. Her artistic perspective shapes the brand, blending different cultural influences with a modern European lifestyle.
GODEVIL stands for the union of two forces: GOD & DEVIL – light and shadow, order and freedom, opposites that together create a unique identity.
GODEVIL – Two Forces. One Legend.
Godevil Fashion Design - is more than just fashion to me. It has shaped me, it has changed me, and I am very grateful for that!
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Godevil is a journey to myself – an expression of healing, growth, self-acceptance, and inner balance. The brand emerged from moments where I lost myself: between expectations, emotions, doubts, and the desire to finally be honest with myself.
For a long time, I tried to appear strong, to function, and to adapt. But at some point, it became clear: true strength does not mean suppressing everything. True strength begins where you encounter yourself – with all your contradictions, scars, mistakes, and dreams.
Godevil stands for exactly this process. For the courage to look within. For the decision to stop judging yourself and start understanding instead. For clothing that is not just worn, but conveys a feeling: I am allowed to be who I am. I am allowed to grow. I am allowed to follow my own path.
Every piece tells the story of this search for harmony – between darkness and light, vulnerability and strength, control and freedom. Godevil is for people who want to find themselves. For everyone who feels that fashion can be more than just a look: a statement, a reminder, a sanctuary, a new beginning.
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I hope that Godevil brings a sense of peace, strength, and confidence to everyone who wears and loves this brand.
Because in the end, it’s not about being perfect. It’s about being real.
Everyone lives in the tension between two forces:
• Discipline ↔ Temptation
• Good ↔ Evil
• Reason ↔ Instinct
• Angel ↔ Demon
GODEVIL does not take sides.
GODEVIL stands for balance, harmony, acceptance.
More personal insights into the creation of the GODEVIL brand:
Godevil – a long journey through feelings of guilt, despair, self-destruction, lack of self-acceptance, and resurrection, coupled with complete disorientation in my own life and in the social world. All of this left me no choice but to rise above it and choose myself. It might sound simple – but it wasn't that simple for me.
The term "GODEVIL" had been simmering inside me for years because I didn't like my own last name and wished for an alternative. Added to that was the constant need to adapt to the world: serious and sensible during the day, a completely different person in the evening – with different goals and desires. I felt the absurdity of this problem. Deep inside, I knew something wasn't right, and that burdened me. Every attempt to choose one side was indeed very successful, but in the end, it brought me no inner satisfaction – just a solitary pride that abundantly fueled my egoism. That is how I managed to get to know and build many facets of myself; I felt powerful. Like a chameleon, I adapted to my surroundings, the situation, and people's moods. I now know: in psychology, this is called "self-monitoring." That was the end of the line for that chapter of my life. I let everything go, and GODEVIL was born.
Yulia Sheshina